SIGNS & MORE, INC. BLOG - Sign, Banner & Vehicle Graphics Facts & Information

Vehicle Wraps - Mobile Billboards - Signs & More

Posted by Bill Swanson on Fri, Aug 06, 2010 @ 09:00 AM

To Wrap Or Not To Wrap - That’s A Silly Question

Let’s look at the reasons someone would not want to wrap their commercial vehicle. Umm,  ahh,  hum. Nope, I cannot think of one good reason not to wrap your vehicle.  When you consider other forms of advertising, WRAPS WIN on every account.

  • Newspapers:  $1300 /wk.  2” x2” ad.   Have a good local market exposure but are short lived and poor reproduction quality.
  • Television:  $200000 / 30 sec.   Great mass market yet is extremely expensive for the return on investment.
  • Direct mail:  $1500 / 1000 4” x 6” postcard.    High pinpoint market exposure and allows personification.  Has “Junk Mail” image
  • Radio:  $90 - $12 / week.    Highly geographic, demographic and selective, but is audio only and low attention notice.
  • Magazines:  $1200 - $5000 / month.   Provides prestige and credibility with long shelf life.  Is expensive with no guarantee of position.
  • Billboards:  $4000 - $500000 / 16 weeks. depending on demographic exposure.  High repeat exposure, no competition.  Limited audience selectivity, limited creativity.
  • Online:   $.60 - $10 / click or $1200 - $5000 / month.  (Does not include search engine optimization)  Low cost, immediate, and interactive.  Small demographically diverse audience, low impact, and audience controls exposure.

Note:  prices reflected are negotiated prices for a 12 week campaign (Information provided by Inland Empire Small Business Development Center)

Message on Car Wrap is easier to see than Message on ShirtCar Wrap

Vehicle wraps are rolling billboards – WORKING 24/7.  They cannot be denied access as some installed signs may encounter (they are the last no-permit-required outside business signs).  They are eye-popping and can employ great imagination.  The cost ($2000 - $5000) is minimal considering the constant exposure the vehicle provides.

Bring us your “Rolling Billboard” and let us get your message ON THE ROAD.

CiCi's Pizza Delivery SUV WrapCiCi's Pizza SUV Wrap

Tags: Wrap