Did you know colors bring out different emotions? Different colors create a different reaction from our subconscious. We use colors to get the message across on the signs in order to grab attention. The attention we desire begins at the subconscious level of our brain and the conscious part takes over to make sense of why we feel the emotion of the moment. In order to market anything, the first concern is to grab the public’s attention. Of course the colors are the beginning of the design process. So which colors do we use and what do they do?
First, we must know which colors invoke which emotions. Here is a look at the colors and the emotions involved.
Red - Color of Fire and Blood. Associated with energy, anger, danger, power, determination.
Orange - Mixes the energy of red with the mellow feel of yellow. Creates a feeling of joy, sunshine and the tropics. It also represents enthusiasm, fascination, creativity, success and stimulation.
Yellow - Sunshine, joy, happiness, intellect and energy.
Yellow Background draws attention as it denotes Energy
Green - Color of nature. It invokes the thought of growth, harmony, freshness and fertility.
Blue - Sky and sea. Depth and stability. It symbolizes trust, loyalty, wisdom and confidence.
Predominant Use of Blue (Trust) on Vehicle Wraps
Purple - Combines the stability of blue and the energy of red. Purple is also associated with royalty. (Power, nobility, luxury)
White - Light, goodness, innocence, cleanliness and virginity. It is considered the color of perfection.
Black - Black is associated with power, elegance and formality. Yet it also represents the dark side, evil and mystery.
As sign designers, we take all this into consideration along with the desires of our clients to convey the message our clients want to portray to the public. Our intent is to catch the emotion of the subconscious first and let the public’s conscious thought take over to understand the message we are intending.
Let Signs & More, Inc. (770-383-8808) get to the emotion of the moment to promote your company to the subconscious of the public.
