I asked my wife, “If you were starting your own business and needed a sign, what would you ask your sign company?” Her first question and I suspect most people’s first was “How much is this going to cost?” Let’s look at what is involved with the answer to the question.
- Where will the sign be installed (ground level, up high, or on the face of the building)?
- How big will the sign be?
- What type sign (Lighted, box or letters, monument, 1-color or digital, etc…)?
- What type of lettering (individual dimensional letters, routed, channel letters, etc…)?
As you can see, there are many factors determining sign costs. The most important question to be determined, even before deciding on a sign, is what the customer has budgeted for a sign. Without this knowledge, a lot of time by both the customer and the sign designer can be lost. It is very important to have this financial discussion with your sign company first before anything else moves forward. Then the designer can design the best possible sign for the application at the budget.
So, let’s say you have given your budget to your sign designer and are able to move forward with your desires for the perfect sign. What would be your next question? My wife asked “Where should I place the sign?”
Your local municipality and landlord will need to be involved at this point. They will give instructions as to how large the sign may be, how high it can go, and any other restrictions involved. Once all that is determined, the sign company can move forward consulting with the customer and finalizing the details.
Give us at Signs & More a call and let us answer any questions you may have.
