I was recently in an establishment on a personal business appointment. The building was big and had many offices in it. I was a tad frustrated with the lack of signage to let me know where to go and how to get to my destination. Now – being a “sign person," of course I was looking for good directional or wayfinding signage. However, just regular “non-sign people" would be frustrated also I’m sure.
Wayfinding Sign Tells which Entrance to use
One way to help your customers out in this situation is your lobby signage. Look at it from the point of a person who has never been in your building before. Walk into the main entrance of the building and then figure out what you need to have to get yourself to your business. Do you need your logo and an arrow to get people going the right direction?
Elevator Sign Tells Where You Are
How are your customers going to be sure they are getting to the “right place”? And when they walk in, do they know they have arrived at the right place? Do you need a logo on the wall to confirm that people are in the right place?
Cast Letter Lobby Sign Tells Who You Are
3-D Lobby Sign with Ceiling Can Lights
Let the team at Signs & More help you with your Wayfinding and Lobby Signs to get your customers into your business as easily as possible and confirm that they are in the right place!
