Trade shows are significant opportunities to enhance brand and product visibility, promote new and existing products, generate leads and drive incremental sales. This Blog serves as a one-stop tradeshow knowledge base to help you fully benefit from all aspects of event displays.
The quality of your trade show displays will make or break your show experiences. Exhibitors new to trade shows tend to focus on the flashy; they want to create displays that will draw crowds. However, it's not the number of people your displays draw that matters; it's whether or not your trade show exhibit engages them when they're there. Use the tips below to create event displays that will engage people and get them interested in your products and services.
Outstanding Display Tips:
1. Clean and visible displays
Use a display board to hang some of your products at customer eye-level to draw them into your display. Make sure your display is organized and tidy; customers will be turned off by messiness or by having to do too much searching to find what they want. Have all your prices clearly marked.
Folding Table Top Display with Signs Attached
2. Build the impression of demand into your trade show displays
Customers will want your products more if they think they're in high demand. Place a strategic ‘sold’ sign on one or two items. You might even leave a display spot empty, giving the impression that you've been too busy to restock.
Table Top Pop Up Display
3. Draw a crowd to your trade show display
Use electronic displays, such as video streaming to a properly positioned flat panel television, or a computer with games, contest draws, scheduled demonstrations; it doesn't need to be fancy to draw people's interest and get them to cluster around your trade show display. Also, have plenty of free promotional items to hand out.
Retractable Banner Stands
4. Designs - by a professional designer
Trade show sign designs make or break your trade show experience. Your logo and graphics must have a modern edge, and should not be just text with a low resolution cartoon image. This is YOUR image - if you don’t have a modern logo, it’s time to take that step.
5. Color - Don't be scared
In today's digital world, color is everywhere - so use it. So many displays simply aren't interesting and one of the ways you can be interesting is to make good use of color. That doesn't mean you have to be tacky, just bright.
Table Top Banner Holders
Follow these simple rules and you will be well on your way to a better tradeshow booth. Call Signs & More today 770-383-8808 to learn more and get a professionally designed trade show display.
