The professionals at Signs & More get plenty of inquiries about vehicle wraps and graphics. To help our business clients deepen their understanding about this highly effective marketing product, our technicians have put together this collection of vehicle wrap FAQs.
Q: How does a contractor benefit from adding van graphics?
A: As mobile marketing tools, van graphics are difficult to beat. They display your company’s information in such a manner that graphics grab the eye while lettering provides the information the consumer needs to make a business decision. Standing out from the competition with innovative van graphics can make a big difference in the way that your company is perceived by the consumer.
Q: Aren’t vehicle graphics in Marietta, GA, expensive?
A: When you compare this marketing tool to others, vehicle graphics are actually one of the most budget-friendly advertising options currently available. Studies have shown that for every 1,000 impressions, you pay only 35 cents for a vehicle wrap while you would have to pay $23.70 for the same number when buying T.V. time or $3.56 for outdoor signage. Since the return on investment (ROI) is so favorable, it is fair to say that vehicle graphics are not expensive after all.
Q: How long do graphics last?
A: Assuming that your vehicle undergoes normal use, the average wrap or graphics display should last about five years. This allows your message to be seen day and night, around the clock, and on weekdays as well as on holidays. Vehicle graphics are long-term marketing solutions for your company.
Q: Should I get lettering or graphics?
A: Lettering introduces consumers to your company. It names your business and provides contact information as well as niche-specific data. Adding graphics to the mix makes your message more memorable. They excel at getting the attention of consumers. Frequently, the graphics cause the consumer to look at a treated vehicle in the first place. Getting a lettering and graphics combination is an excellent choice.
Q: What is the difference between a full and partial wrap?
A: When you think of adding vehicle wraps in Marietta, GA, we always recommend a full wrap. It allows us to change the look of the entire vehicle and creates a highly creative and sophisticated marketing message that uses the lines of the car, truck or van for its purposes. That said, a partial 
wrap is advantageous when the color of your vehicle is uniquely suited to be incorporated into the graphic design process. After looking over your graphics and evaluating your vehicle, we can frequently advise you on the best course of action.
Q: Is there a way to enhance my wrap?
A: We recommend the use of perforated window graphics. This vinyl product imprints your marketing message onto a perforated sheet, which allows you to look out of your window while onlookers on the exterior of the vehicle see the graphics.
Q: I am ready to order my wrap.
A: Contact our graphic artists today to schedule your client consultation. We work with you to incorporate your information and create a look that uniquely identifies your business. In addition, we focus on positioning your business as an industry leader. Call us today to get started.
